Resources & Affiliates

There is never a perfect tool or product that can read your mind. Pick the one that best suites YOU and what feels most comfortable for you to use. You can even use my suggestions here as a starting point and put them into ChatGPT or Claude and ask for other suggestions but with XYZ needs that you’re looking for.

Heidi’s Must Read Recs

Start here with grounding yourself, knowing who you are, and motivating yourself so you have the confidence to keep going:

  • The Artist’s Way

  • Your Next Five Moves: Master the Art of Business Strategy

  • Know What Matters

Startup Related:

  • Lean Startup

Small Business Related:

Vibe Code/No Code

  • Vibe Coding

    • Replit

    • Lovable

    • Dreamflow

    • Supabase

Grants & Fundraising

  • ….

Who to Follow for Small Biz Support

  • ….

Listen to This

General Podcasts:

  • Aspire with Emma Grede Podcast

Favorite Episodes:

Suggested Connections

  • Marketing Agency: Orion Digital (Email, Text, Ads, Website, Logo, Design, etc)

  • Startup Lawyers: JD Peters & Samantha

  • Accountant: Kim Woods

Free Resources for Women

  • ….

Who to Follow for Startup

  • ….

Marketing Tools

Website:

  • Squarespace

  • Canva

  • Webflow

Logo:

Email Marketing:

  • (If you’re on a website platform where you can send emails from that platform, use it. At least to just get started.)

  • Campaign Monitor

  • Mailchimp

  • Active Campaign

Other:

  • Adobe Startup??

  • Canva

Business & Operations Tools

  • Business

    • Quickbooks

    • Google Workspace

    • Outlook

  • Operations

    • Project Management & Organization: Monday

Startup Bootcamps, Accelerators, & Groups

  • Female Founders Live (U.K. specific)